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Overview of New Balance

Monthly Searches
Interest Over Past 5 Years
Interest Over Past 12 Months
Monthly searches for last 5 years
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What is "New Balance"?
New Balance is a major sports footwear and apparel manufacturer based in Boston, Massachusetts. The multinational corporation was founded in 1906 as the New Balance Arch Support Company. They provide quality craftsmanship with special attention to detail and have a product-first focus, which has become more relevant as other brands' quality continues to decline. New Balance offers a wider range of widths for their shoes and larger sizes overall compared to Nike. They were sued for deceiving customers into paying a price premium for products they believed to be entirely made in the U.S. New Balance Fearlessly Independent since 1906.
RamenGrowth Analysis

The Rise of New Balance in Sneaker Culture

As the data reflects, there has been a significant and steady uptick in the interest towards New Balance, marked by a shift beginning in the early months of 2021 which accelerated into 2023. This growth, set against the backdrop of diminishing quality from other brands and a market saturated by the usual suspects (Nike, Adidas), positions New Balance as a dark horse, returning to its roots of quality craftsmanship and detailed attention to products that resonate with a discerning customer base.

Niche Audience and Wider Size Offerings

New Balance has successfully carved a niche for itself by offering a wider range of shoe widths and larger sizes compared to competitors like Nike. This inclusive sizing strategy not only broadens its market appeal but also targets a specific demographic that values comfort and fit alongside design aesthetics. Entrepreneurs and content creators might explore opportunities in creating personalized content or products catering to individuals seeking solutions where other brands fall short, focusing on inclusivity in foot sizes and widths.

Legal Battles and Brand Perception

The lawsuit regarding misleading customers about the true "Made in the USA" status of its products presents a dual-edged sword. While it might have dented the brand's image temporarily, it also highlights a consumer base that cares deeply about local manufacturing and the origins of their purchases. This opens a window for New Balance to double down on transparency and leverage this aspect to enhance brand loyalty. Businesses and startups could explore partnerships focusing on "truly American" supply chains, celebrating local craftsmanship in marketing efforts.

Digital Ecosystem Opportunities

The surging search volumes and related digital metrics present a fertile ground for digital entrepreneurs and content creators. The high interest in New Balance products, coupled with relatively low CPC (Cost Per Click), suggests an excellent opportunity for affiliate marketing, targeted content creation, and niche e-commerce ventures. Specializing in New Balance products, their history, unique selling propositions, and how they fit into today's fashion landscape could attract significant traffic and conversions.

Leveraging Related Trends and Collaborations

The associated and rising trends, such as increased interest in specific product lines (New Balance 574, 550, 327, etc.), signify opportunities beyond just the shoes themselves. Creating content or businesses around sneaker culture, limited edition releases, and even the articulate history of certain models could entice both sneakerheads and casual followers. Collaborations or sponsorships with athletes, celebrities, or influential figures who resonate with the "Fearlessly Independent" mantra of New Balance could amplify reach and engagement.

Tech-Driven Customization and Experience

Considering New Balance's product-first approach, integrating technology for a more customized user experience could be a game-changer. Augmented reality (AR) apps that allow users to virtually try on shoes or see how different models look with various outfits could enhance the online shopping experience. Additionally, leveraging AI to recommend shoe models based on foot shape, gait analysis, and use case could position New Balance as an innovator in a tech-driven retail landscape.

Sustainability and Ethical Fashion

With a rising global consciousness around sustainability and ethical manufacturing processes, New Balance has the opportunity to lead in this domain. Entrepreneurs and businesses can collaborate with New Balance to create sustainable sneaker lines, utilizing recycled materials or innovative eco-friendly production techniques. Content around the sustainability journey, challenges, and successes could foster a deeper connection with environmentally conscious consumers.


In the constantly evolving world of footwear, New Balance stands out as a brand on the rise, underpinned by strategies and values that resonate with a wide array of consumers. The opportunities for entrepreneurs, investors, and content creators in this space are lucrative and varied, from digital ventures focusing on niche markets to collaborations that emphasize sustainability, craftsmanship, and inclusivity. As New Balance continues to navigate the changing tides of consumer preferences and global trends, its journey presents a compelling blueprint for innovative growth and engagement strategies in the footwear industry.