TikTok is becoming the talk of the town these days and if you are thinking of becoming a TikToker or already have an account, then the question that you are most probably pondering over is “How do I get VIEWSSS?” Well, to get views, the real question you should be asking yourself is “What is the best time to post on TikTok?”
Well, let me enlighten you that you are not alone! This is a question asked by many, and I am here to give you a handy guide to posting times for Tiktok. Before we dive right into the most optimal time for posting your video so that it trends, there are a few things you should be aware of. Finding the perfect time to post your content on a popular social media platform such as TikTok is not an easy task, however, it is not impossible either! Trends form and eventually change on a daily basis, so remember you need to be on top of TikTok’s algorithm.
In this article, we will explore the best times to post on TikTok so that you get the most views, as well as the various factors that go into deciding the best time to post on TikTok.
The Significance of Post Timings on TikTok
If you are a content creator on Tiktok and have been associated with this platform, then you must know that being in the "For You" area of TikTok is basically the holy grail for all TikTok content producers, companies, and influencers. If you haven't been using TikTok for a long time, you should start.
The “For You” section of TikTok presents the viewer with videos and clips that are similar to the ones which they have interacted with in the past. Most of the time, any and all videos that are part of this section gain high popularity and views.
All in all, appearing in this part is the solution to the issue that every TikToker has been asking: "How can I acquire views on TikTok?"
You must still be wondering where the optimal time to upload content to TikTok goes in this picture?
The movies that appear in the "For You" area are selected by the algorithm on the basis of several factors, one of which is the amount of engagement from users. Videos that get a lot of attention from users in the form of shares, likes, and comments have a better chance of making an appearance in the pristine “For You” section.
If you optimize the time that you post, you will enhance the likelihood that your content will have outstanding interaction and be displayed in the "For You" area.
However, you must not forget the most essential point.
TikTok videos should be created using popular hashtags, effects, music, and collaborators in order to ensure that they are viewed in their entirety by the algorithm. The algorithm favors videos that are watched from the beginning to the end!
What is The Most Popular Time To Post on TikTok?
So, how exactly do you determine when the most optimal times are to post on TikTok? And how can you make the most of the material you provide so that you can attract a greater following?
Determining the exact time to post on TikTok is a tricky task considering that this is a global application so various time zones are involved, and each content creator's content and audience varies in nature too. However, after analyzing more than 100,000 posts, a pattern was established in terms of which posting time yields the best interaction and engagement. (All times are reported in Eastern Standard Time - EST).
Monday: 6 AM, 10 AM, and 10 PM
Tuesday: 2 AM, 4 AM, and 9 AM
Wednesday: 7 AM, 8 AM, and 11 PM
Thursday: 9 AM, 12 AM, and 7 PM
Friday: 5 AM, 1 PM, and 3 PM
Saturday: 11 AM, 7 PM, and 8 PM
Best Times To Schedule A Post on TikTok Specific To Your Content
TikTok is a platform that is extremely subjective in nature, so while deciding the most optimal time for yourself, you must keep your content and audience in mind as well.
The timings mentioned above are general, but to achieve maximum results, think from the perspective of your audience as well! Below are some of the steps you should follow to determine the best posting time for your account according to your followers.
Get Yourself a TikTok Pro Account People!
The first thing you need to do is get your hands on a TikTok pro account, and how are you going to do that? Switch your basic account to a TikTok pro account. This way you will be able to see comprehensive profile analytics which will assist you in understanding your account audience and posting time better.
How to Switch Your TikTok Account from Basic to Pro
1) On the top right-hand side of your screen you will see three dots, click on that and you will access the “Manage my account” options for your TikTok profile.
2) To shift to a pro account, click the link that is located within the section.
3) After that, select the category that best fits your company, and then click the "Done" button.
When you have completed all of the processes, you will be greeted by a dialogue window that says "Welcome to your pro account!" You should now be able to find a section labeled "Analytics" in the Settings menu of your account.
The following step is to investigate the Analytics area of your account. Within the analytics area of TikTok, there are three tabs that users may navigate through the followers, overview, and content sections.
Look For Where Your Audience is Located
Finding out where the majority of your audience is located is the next step in figuring out when the optimal time is to publish content on TikTok.
TikTok, just like other social media platforms, has users located all over the world. For instance, in Thailand, one in every seven individuals has downloaded the app at this point. There are more than 14 million users in the United States, compared to a staggering 150 million in China. The number of users is over 20 million in India.
Go to the "Followers" page and scroll down until you see the list of "Top Territories" to learn where the majority of your audience is located.
As you can see in this photo, the majority of the audience is located in the US, then Australia, and the UK. This means that the content creator should post according to the United States time zone, then Australia, and finally UK timings.
What Time Are Your Followers Most Active?
The followers' activity metric is probably every TikToker’s best friend! Through this analytics section, you can assess when your audience is the most active on TikTok.
Simply scroll down the Followers tab until you reach the "Followers activity." In this section, you'll be able to view information on the number of followers who were active on a specific day of the week. It is clear that there is a continuous activity for this account's followers during the course of the week.
You can even click the “hours” tab and switch to the daily hour format for deeper insights as shown in the image above.
Take Advantage of Past Data To Select The Best Time to Post on TikTok
If a video you have posted in the past was a hit, take advantage of that and leverage the data from that post for future content!!!
Check out the content data to see if you can find a link or pattern between posting time and high-performing videos. This way you can determine the best posting time for your account.
The "content" section of the TikTok analytics dashboard provides in-depth information that allows you to evaluate the performance of the content that you have released during the last week.
You will see a large variety of performance indicators for each post, including the number of likes, comments, shares, and reach it received, as well as the average view time it earned.
You can also find out how much traffic is coming to your video via the "For You" and "Following" tabs, in addition to the number of views it is getting from various countries all around the world.
After you have sorted out all of the material that has performed the best, review the time and date that it was posted to see if there is a trend there. For instance, if the videos that trended the most for you were posted on Tuesdays and Thursdays then BOOM! You just found your optimal posting window.
Posting on TikTok is extremely subjective in terms of “The best times to post on TikTok”, however, there are a few factors and variables one can keep in mind to ensure that they get the most out of their creative premium quality content.
Switch over to TikTok pro and take advantage of the data and insights it provides you. Get to know where your audience is located, when they are most active, which of your past posts trended the most, and what time they were posted. Analyze all this information and it may just be the perfect formula for you to land the optimal posting window for your content.
I hope this guide helps you figure out the best times to post on TikTok!