TikTok has become a very popular social media platform in a lot less time. During the pandemic, the popularity of TikTok increased by many times. TikTok is available in more than 150 countries, has over 1 billion users, and has been downloaded more than 200 million times in the United States alone.
Surprised? Don’t be! TikTok is expected to become more popular in the next few years. So, now is the best time to make your TikTok account and reach the maximum audience possible.
Once you’ve created your TikTok account, you might be wondering how you can increase the views on your videos. Don’t worry, we’ve got you covered! We have curated the list of the easiest ways that you can follow to get more views on your TikTok.
Make Shorter Videos
Use Trending Sounds
Know Your Target Audience
Instructional Videos Go a Long Way!
Try Duets & Collabs
Promote on Other Social Media Channels
Hook Your Audience
Add Catchy Captions
Post at The Right Time
QUALITY CONTENT PEOPLE!!!
What Is Meant By A “View” On TikTok
The meaning of “Views” is different on other social media platforms, but on TikTok, it's pretty simple.
A view is counted the moment the video starts playing. If the video auto-plays or loops, or if viewers come back to watch it again, it all counts as a new view. However, views will not count if you watch your own video.
11 Proven Ways to Get More TikTok Views
1- Use Hashtags - Reach More Audiences
Hashtags are a powerful tool on TikTok. This is how TikTok's powerful algorithm identifies what you post and who might be interested in seeing it. Hashtags help users find your content in searches. It is also essential for ease of use.
There's also evidence that trending topics are more likely to appear on For You pages, so it's worth keeping an eye on current trends and engaging in conversations with content that's relevant (and relevant to your brand, of course).
Remember! Your goal is to land on the For You Page. 61% of TikTok users agree that they like a brand more when they participate in any TikTok trend.
2- Make Shorter Videos- Let People Watch Again
Currently, TikTok videos can be up to 3 minutes long, but videos shorter than 30 seconds are more likely to be featured on For You Page. It also increases the likelihood that someone will review something two or three times in a frenzy.
3- Use Trending Sounds - Get Discovered
Hashtags aren't the only elements of TikTok that have their own trend cycles. TikTok sounds are also experiencing waves of popularity. You might have seen that sometimes when you open TikTok and scroll, you find so many videos on a single sound. Exactly! That’s how it works!
You can also find popular sounds by tapping the Create (+) button in the app, then Add Sound. Here you will find the most popular audio clips right now.
4- Find Your Target Audience - Let Your Content Connect
From beauty and fashion to literature, there are distinct subgenres on TikTok. Figure out your niche and then use hashtags and formats that popular accounts from that niche are following.
Comments and likes also help build relationships with specific audiences. You can connect with people within your communities and maximize your reach.
5- Try Instructional Videos - Teach Something Different
Educational content works very well on TikTok. So just figure out what you can do like a pro and share it with the world. How-to videos are popular, and even just answering frequently asked questions or shedding light on the amazing elements of your industry, business, or product can be a fun break from the endless danceathon that happens at TikTok.
6- Try Duets - Reach Their Audience
TikTok’s Duets feature is a great way to capitalize on an already popular video to build your own views. You can do duets with popular accounts or some viral videos so that when someone watches or searches for them, your video is also there.
With Duets, you can share a split-screen with another user’s video to sing along, create a funny dialogue, or just continue the dialogue with the other video, and many times their audience will watch your videos as well.
7- Promote on Other Social Media Channels - Keep it Connected
You can share the video teaser of your video on Instagram, Facebook, or Whatsapp to get more views.
You can also share the link to your TikTok video or account on Twitter or other social media platforms to get more views.
8- Keep the Audience Watching - Hook Them up
It's true that you can get a "view" from users watching your video for just one second, but it's really important to get them to watch it till the end.
This is because the TikTok algorithm prioritizes videos with a high completion rate. It translates completed videos to quality content and hence recommends the video t more people.
You can play with curiosity and make people guess at the start regarding what’s about to come, you can make them expect a thing and just keep them hooked for longer.
Well, just be creative here!
9- Add Catchy Caption - Play With Your Words
You may only have 150 characters in your TikTok caption, but it’s on you how you can use those words.
Captions are your chance to tell your viewers why they're watching your video, or you can start a conversation in the comments. Intrigue your users with your captions and make sure to write captions that match the mentality and expectations of your target audience.
Ultimately, you want people to watch and engage with your videos, so the algorithms learn that this is a good thing. Captions are a free and easy way to tell your audience why they say something or sit back and enjoy it.
What else you can do with captions? Well, with an SEO strategy you can add keywords that will help your account grow in the long run.
10- Post at the Right Time - Get the Maximum Views
We can’t stress enough how important your timing is while uploading your videos on TikTok!!!
Posting when no one is using the app will never make you get the views you want. It is crucial to post your content at the right time for it to reach the maximum audience. Check your account analytics to see when your followers are active and see your latest videos. And make sure to post videos at the right time so that it reaches more people and you get optimum views.
11- Upload Quality Videos- Ensure Audience Retention
Everyone knows that Content is KING! No matter what you do or what strategies you follow, you are never gonna get the views and engagement you want on your videos if you are not uploading quality content.
Also, TikTok prioritizes quality videos on the For you Page. Make sure everything, lights, sound, edits, and content is perfect before uploading. If you continue to upload quality videos on TikTok, you will eventually get more and more views.
TikTok has become an important platform for individuals, celebrities as well as brands. The pandemic has definitely boosted the number of active users on TikTok.
Now that you’ve learned how you can get the most views on TikTok, just head over, make your TikTok account and follow these tips to get the views you want!