Direct exposure to this trend comes from Microsoft (MSFT), which owns LinkedIn—the leading professional networking platform—and integrates it with its productivity and cloud ecosystems. Indirect exposure can be gained through CRM and enterprise software leaders such as Salesforce (CRM), Oracle (ORCL), SAP (SAP), and Alphabet (GOOGL), which enable, manage, or leverage professional networks, data relationships, and referral markets. Entrepreneurially, there are opportunities to build niche networking tools, referral marketplaces, or AI-driven relationship-management apps that monetize introductions and talent pipelines.