Invest in Wolverine World Wide (WWW) to gain direct exposure to the rugged, weatherproof boot category that Xtratuf represents. If you prefer broader exposure, Deckers Outdoor (DECK) and Columbia Sportswear (COLM) can capture upside from sustained demand for durable outdoor footwear and winter gear. For an entrepreneurial angle, launch a direct-to-consumer rugged boot line focused on Arctic-grade waterproofing and slip-resistant soles, targeting fishermen, coastal workers, and oil-field crews.