To capitalize on This Content, the clearest path is to invest in the platforms that own and monetize mass content. Alphabet (GOOGL) led by YouTube is the core direct play, with Meta Platforms (META) and Netflix (NFLX) providing broad exposure to video and social content ecosystems; Spotify (SPOT) adds emphasis on audio and podcasts. Indirect exposure comes from ad-tech and digital-media infrastructure such as The Trade Desk (TTD) and PubMatic (PUBM), which stand to gain from rising programmatic advertising and content distribution. Entrepreneurially, you could build a niche content studio, a rights marketplace, or AI-assisted content-creation tools to monetize creator economies.