Direct exposure comes from owning The New York Times Company (NYSE: NYT), which controls the popular Spelling Bee puzzle and monetizes it through its digital subscription ecosystem. Indirect exposure can be gained via education/edtech names like Duolingo (NASDAQ: DUOL) and Chegg (NASDAQ: CHGG), which sit in the broader language-learning and vocabulary-building space, as well as Pearson (NYSE: PSO) for curricular content. Entrepreneurial opportunities include building a standalone spelling-bee game with a subscription model, licensing content to schools, or creating a turnkey platform for classroom learning.