Invest in Duolingo (DUOL) to capitalize on rising vocabulary and language-skills demand that aligns with spelling-bee culture. Tap Chegg (CHGG) and TAL Education (TAL) for indirect exposure to tutoring and K-12/test-prep trends that drive spelling-related tools and licensing. Alternatively, build a spelling-bee focused app with school licenses or consumer subscriptions and pursue a NYT (NYT) partnership to leverage Wordle-like word-game engagement.