Direct exposure to the trend is Teladoc Health (TDOC), whose BetterHelp platform expands access to mental-health services that foster self-awareness through therapy and coaching. A broader exposure comes from Microsoft (MSFT), leveraging LinkedIn Learning and enterprise coaching tools to scale self-awareness and soft-skill development across the workforce. Additionally, there are entrepreneurial opportunities to develop niche self-awareness apps or coaching marketplaces that plug into HR systems and corporate training infrastructures.