To capitalize on pickleball players, the #1 direct play is Anta Sports Products Ltd (2020.HK), which owns Amer Sports and its Wilson brand, a major producer of pickleball paddles. For broader exposure, consider related public names in the sporting goods space such as Dick's Sporting Goods (DKS) and Nike (NKE) that stand to benefit from rising participation in paddle sports. Entrepreneurially, you could build a pickleball-focused facility network or launch a niche paddle and accessory line.