To capitalize on this trend, the direct play is Airbnb, Inc. (ABNB), which monetizes Experiences alongside lodging and sits at the center of the experiential travel ecosystem. A broader exposure comes from Disney (DIS) and Live Nation Entertainment (LYV), which monetize live experiences via theme parks, concerts, and events, while Booking Holdings (BKNG) and Expedia Group (EXPE) facilitate the purchase of experiences and itineraries as part of travel packages. Entrepreneurially, there are opportunities to build specialized experience marketplaces, curated itineraries, or AI-powered personalization tools that help consumers discover and book meaningful experiences.