Direct exposure to the trend comes from public platforms that actively shape motivation: Duolingo (DUOL) and Coursera (COUR) benefit from recurring user engagement driven by gamified learning and credentialing. Indirect exposure can be gained through broad engagement and productivity ecosystems like Salesforce (CRM) or Workday (WDAY), which monetize employee motivation, learning, and performance tools. Longer-term opportunities include entrepreneurial ventures—niche habit-formation apps, coaching marketplaces, or micro-learning brands that monetize via subscriptions or B2B licensing, complementing the existing platforms.