According to the data, Okov has consistently been rising in relative interest over the past few years, reaching a peak of 89 in Q4 2022. This trend is reflected in the company's online presence - with an Instagram account with 61.7k followers and an online shopping and delivery service. Moreover, Okov offers a wide range of around 20,000 products for households, workshops, and gardens. The related/associated trends that are also rising in interest and popularity indicates the competition and market Okov is in. Furthermore, the associated search terms suggest that users are specifically searching for Okov's location and products in Montenegro and Serbia. Lastly, despite having a relatively low search volume and no competition for term okov, the company has a strong online presence, which could translate into future growth and success. Overall, the data suggest that Okov has a promising future and could continue to grow its customer base in the regions it is operating in.