First, there is no single public parent driving More Companies; the trend is powered by platform ecosystems and cloud-based tools that lower barriers to starting and scaling ventures. The best direct plays are platform enablers like Shopify (SHOP), Wix (WIX), and GoDaddy (GDDY), with Etsy (ETSY) representing a marketplace angle for new businesses. Indirect exposure comes via cloud, payments, and SMB software from Microsoft (MSFT), Amazon (AMZN), Alphabet (GOOGL), PayPal (PYPL), and Intuit (INTU). Entrepreneurial angles include building niche services for SMBs or creating tools that simplify startup formation, which can be explored via private ventures or public SaaS players.