Microsoft (MSFT) stands as the leading direct play, given its expansive, tightly managed alliance ecosystem that spans AI, cloud, software partners, and customers. Indirect exposure comes from companies that thrive on partner networks, such as Salesforce (CRM), Oracle (ORCL), SAP (SAP), and ServiceNow (NOW), which benefit from integrated ecosystems and interoperable platforms. Entrepreneurially, there are opportunities to develop alliance-management software, advisory services for structuring joint ventures, or niche consultancy that helps firms design scalable, outcome-based partnerships.