Meta Platforms (META) owns WhatsApp, the dominant sharing channel in India, so META is the direct play on this trend. A strong indirect exposure comes from Alphabet (GOOGL) via YouTube and other Google video services that enable rapid sharing of clips, making GOOGL a meaningful exposure. For broader upside, consider infrastructure and security plays such as Akamai Technologies (AKAM) and Cloudflare (NET), which support fast delivery and content moderation capabilities. A regional exposure can be sought through Indian telecom and media ecosystems like Reliance Industries (RELIANCE.NS), reflecting how distribution networks amplify viral content, or via ETFs focused on Indian tech and media platforms.