Overview of Hyaluronic Acid Serum

Monthly Searches
135,000
Competition
HIGH
Interest Over Past 5 Years
805.40%
Interest Over Past 12 Months
171.62%
Monthly searches for last 5 years
Monthly searches for last 12 months
What is "Hyaluronic Acid Serum"?
Hyaluronic acid serum is a skincare product that contains hyaluronic acid to attract and bind moisture in the skin, helping to hydrate and plump the surface and potentially reduce the appearance of fine lines. It is typically applied to damp skin and then followed by a moisturizer to lock in moisture. In very dry climates, applying it to damp skin is recommended to avoid drawing moisture from the skin.
RamenApps Analysis

Direct exposure to the hyaluronic acid serum trend comes from owning top skincare companies with strong HA lineups, such as Estée Lauder Companies (EL) or L'Oréal (LRLCY), which stand to benefit from rising demand for premium serums. Indirect exposure can come from healthcare-aesthetics players; AbbVie (ABBV) owns Allergan Aesthetics, whose Juvederm and other HA-based products link the trend to the larger aesthetics market. Entrepreneurially, you could launch a private-label hyaluronic acid serum and build a DTC brand on Shopify or Amazon, leveraging contract manufacturers to scale quickly.