Direct investment in Alphabet (GOOGL/GOOG) is the clearest way to capitalize on Google Business Profile trends, as GBP is embedded in Google's local search and ad ecosystem that fuels SMB visibility and spend. Entrepreneurially, build or acquire an SMB GBP optimization platform offering listing refreshes, review management, and local ranking services to monetize the GBP trend with recurring revenue. For indirect exposure, consider The Trade Desk (TTD) to tap growth in programmatic advertising driven by improved local business profiles and broader SMB online marketing.