To capitalize on the Complete Process trend, the most direct route is to own the public champions of end-to-end platforms. The top plays include SAP (SAP), Microsoft (MSFT) with Dynamics 365, and Oracle (ORCL), all of which offer integrated ERP and workflow suites, plus ServiceNow (NOW) for cross-functional automation. Indirect exposure comes from UiPath (PATH) for RPA and IBM (IBM) for automation and platform integration. Entrepreneurially, there is opportunity in building industry-specific process templates and connectors to stitch SAP, Oracle, and Microsoft ecosystems together or in delivering a turnkey end-to-end process layer atop existing platforms.