To capitalize on this trend, the direct play is Nielsen (NLSN), the public parent focused on consumer insights and segmentation. Indirect exposure comes from advertising-tech and data platforms that use audience groups, such as Meta Platforms (META), Alphabet (GOOGL), The Trade Desk (TTD), and LiveRamp (RAMP). Entrepreneurs can build niche persona tools or verticalized analytics services that help small- to mid-sized brands implement characteristic-group marketing.