To capitalize on the Businesses' Data trend, the most direct play is Microsoft (MSFT), which leads with Azure data services, enterprise analytics, and AI integrations that monetize and operationalize corporate data. Broader exposure comes from Alphabet (GOOGL/GOOG) and Amazon (AMZN) through cloud data platforms and data-enabled services, as well as Oracle (ORCL) and IBM (IBM) with long-standing data-management and AI infrastructure franchises. For pure-play or specialized data tooling, consider Snowflake (SNOW), Palantir (PLTR), Datadog (DDOG), and Splunk (SPLK). Entrepreneurially, there are opportunities in data governance, monetization models, and industry-specific data marketplaces.