Overview of Business Central

Monthly Searches
6,600
Competition
MEDIUM
Interest Over Past 5 Years
1,284.61%
Interest Over Past 12 Months
-18.18%
Monthly searches for last 5 years
Monthly searches for last 12 months
What is "Business Central"?
Microsoft Dynamics 365 Business Central is a cloud-first ERP targeted at small and mid-sized organizations that have outgrown basic accounting software. Public market participants related to this trend include Microsoft Corporation (MSFT), SAP SE (SAP), Oracle Corporation (ORCL). It consolidates finance, sales, purchasing, inventory, supply chain and light CRM capabilities into a single platform, with options for on-premises deployment and deep integration with Microsoft 365 and the Power Platform. Built from the Navision/Dynamics NAV lineage, Business Central emphasizes rapid deployment via partner networks, extensibility through ISVs, and automation of routine workflows to improve visibility, compliance and cash flow. Key drivers include cloud migration, demand for real-time operational insights, and the need to replace fragmented legacy systems as businesses scale. While attractive to growing companies for its unified data model and lower implementation footprint versus larger suites, Business Central competes with broader ERP offerings from established vendors and vertical specialists. Microsoft’s ongoing feature updates and partner ecosystem help maintain relevance for mid-market digital transformation projects.
Category tags for Business Central
BusinessCompanyManagementCloud computingServiceAutomationPricingLicenseMicrosoftInventoryOn-premises softwareInvoiceSupply chain managementCloudOnCentral bankFinancial ManagementMicrosoft Dynamics 365DistrictInventory management
RamenApps Analysis

The Google Trends data show a consistent upward trend in interest for Business Central since 2018, with a recent peak of 98 in October 2022. The related search terms and categories indicate that Business Central is a comprehensive solution for small and medium-sized businesses, including CRM capabilities, automation, and streamlining processes. The rising interest in related trends such as Microsoft Power Platform and enterprise resource planning suggests an increasing need for comprehensive business solutions. The low competition index and CPC for Business Central indicate a potentially untapped market. The projected future of Business Central seems promising, as it continues to attract interest and aligns with the evolving needs of businesses.