Airbnb (ABNB) is the direct public play on Better Experiences, given its Experiences product line and the central role of memorable activities on its platform. Indirect exposure comes from Booking Holdings (BKNG), Expedia Group (EXPE), and TripAdvisor (TRIP), which monetize trips and experiences through marketplaces and partnerships as demand for experiential travel grows. Entrepreneurially, there are opportunities to build curated experience marketplaces, niche event platforms, or content-driven brands that help people discover and book memorable moments.