Direct play: invest in Amazon (AMZN), the dominant online marketplace underpinning access to countless item categories. Indirect exposure includes broad consumer-goods leaders such as Procter & Gamble (PG), Unilever (UL), and Nestlé (NSRGY), or baskets via ETFs like Vanguard Consumer Staples ETF (VDC) and SPDR Consumer Staples ETF (XLP). Additional bets exist in e-commerce infrastructure and logistics through Shopify (SHOP) and carriers like United Parcel Service (UPS) or FedEx (FDX). Entrepreneurial opportunities include launching private-label brands on marketplaces or building niche direct-to-consumer brands that leverage efficient fulfillment networks.