Because there is no single owner of this trend, the clearest direct exposure comes from platform leaders that continually broaden their ecosystems: Microsoft (MSFT), Amazon (AMZN), Alphabet (GOOGL), and Salesforce (CRM). For indirect exposure, consider cloud-and-platform focused ETFs like SKYY (First Trust Cloud Computing ETF) and CLOU (ETFMG Cloud Computing ETF) to capture a broad wave of enhanced offerings. Entrepreneurially, seize opportunities to build add-on services, marketplaces, or integration tools that plug into these ecosystems, turning expanded features into revenue streams.