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Promotion and marketing are essential components of the marketing mix, which includes product, price, place, and promotion. Promotional marketing refers to a set of activities that aim to share knowledge about a particular brand, product, or service with as many people as possible. Promotion in marketing refers to any type of marketing communication used to inform target audiences about the relative merits of a product, service, brand, or idea. Effective sales promotion can increase sales, raise brand awareness, and encourage repeat business. The final step of marketing is the promotion of the product, which focuses on increasing awareness and getting it in front of potential customers.
