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Groww is an India-focused digital investing platform that simplifies access to stocks, direct mutual funds, ETFs, US stocks, IPOs and Demat accounts through a mobile-first interface. Public market participants related to this trend include HDFC Bank (HDFCBANK), Axis Bank (AXISBANK), HDFC Asset Management Company (HDFCAMC). It promotes low-friction onboarding (UPI payments, online Demat), SIP planning and retail trading tools aimed at first-time and mass-market investors, while expanding features for NRIs and US-market access. Its growth reflects broader retail participation in Indian markets and persistent user questions around trust, regulation and customer support as product scope widens. Groww competes with traditional bank-owned brokerages and newer challenger platforms for order flow and mutual fund distribution, and its success depends on execution across customer education, low-cost execution, and regulatory compliance. The platform sits within an ecosystem that includes large retail banking and asset-management players that operate broking services or distribution networks, illustrating how digital brokers are reshaping how Indians access equities and mutual funds.