Welcome to the tag category page for Cult Beauty!
Azelaic acid is a dicarboxylic acid used to treat mild to moderate acne by decreasing inflammation and redness. It is also an antioxidant that can neutralize free radicals. Azelaic acid is available in topical creams and gels, and can be used once or twice a day. It kills bacteria on the skin that causes acne and assists with cellular turnover as an exfoliant. Azelaic acid is often combined with oral antibiotics or hormonal therapy for acne treatment. It is safe to use every day and is a good option for those with sensitive or dry skin. However, if you have oily skin, salicylic acid may be a better choice. Retinol and azelaic acid have different roles, with retinol assisting in cell renewal and azelaic acid in bacteria and inflammation reduction.
Medik8 is a UK based company that was founded by a group of scientists in 2008. The company has its own labs and in-house research team dedicated to developing products that help achieve beautiful skin for life. The company philosophy is based on the idea that vitamin C and sunscreen by day, retinol by night is the best way to achieve beautiful skin. Medik8 products are available in Canada, the UK, and Australia.
NYX Professional Makeup offers a range of lip liner products that are available in pencil and retractable formulas to match their lipsticks. Their best-selling Slim Lip Pencil is hydrating and creamy, making lip coloring and shaping a breeze. NYX lip liners can be sharpened with a small pencil sharpener and are available in versatile options for makeup beginners and experts alike. They do not sharpen or twist up. Nyx lip liners are sold at Target and Walmart.com.
Cultural Beauty describes how ideas of attractiveness, grooming and self-presentation are shaped by local traditions, ethnicity, religion, economics and generational change rather than a single universal ideal. These differences influence product demand—shade ranges, textured-hair care, halal or ayurvedic formulations, and fragrance preferences—and push brands to localize R&D, packaging and marketing. Globalization and social media amplify regional aesthetics, while grassroots creators, influencers and multicultural representation reshape mainstream campaigns. For companies, the trend means investing in inclusive product lines, local talent and acquisitions that credibly serve diverse consumers; retailers and platform partners adapt assortment and merchandising to regional tastes. Market implications include premiumization in some regions, growth in underserved segments, and pressure on legacy portfolios to diversify. Examples of market participants responding to this shift include multinational beauty and consumer-goods firms and specialty retailers that expand inclusive offerings and distribution strategies.
