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Looker Studio is a business intelligence tool used to turn data into visual reports and dashboards that are easy to read and share. It is a free tool that can be used to automate processes with data regardless of where the data is stored. Looker Studio was formerly known as Google Data Studio, which was officially rebranded in October 2022. Looker is now the name used for Google Cloud business intelligence products, which includes Looker Studio, Data Studio, and other core Google technologies like artificial intelligence and machine learning.
