Welcome to the tag category page for Buying and selling!
Whatnot is a social marketplace that allows users to buy, sell, and go live while interacting with a community of collectors and other like-minded individuals. It was launched in 2019 as a platform for selling Funko Pop collectibles and has since expanded to include categories such as sports trading cards, sneakers, luxury handbags, women's thrift, comics, and estate sale items. Whatnot charges an 8% commission fee on the sold price of an item plus a 2.9% + $0.30 payment processing fee for the entire transaction. The app allows for live video shopping experiences where buyers can interact with sellers in real-time. Whatnot has a strong social media presence and over 265k followers on Instagram. Some resellers use Whatnot as a legitimate platform to make a full-time or part-time income. Sellers can choose to use Whatnot or eBay, which charges 10% on listed auctions and 3% payment processing for a total of 13%.
NoBroker is a India-focused proptech platform that markets itself as a brokerage-free marketplace for renting, buying and selling residential properties, plus related services such as managed rentals and transaction support. The trend reflects shifting consumer preference for direct owner-to-tenant/homebuyer connections, mobile-first property search, and ancillary urban living services bundled into one app. NoBroker monetizes through premium listings, verification and managed services, transaction facilitation and B2B offerings to builders and brokers, but faces pressure to scale unit economics while preserving its no-brokerage positioning. Growth drivers include continued urban housing demand, rising digital adoption among younger renters and homebuyers, and landlords’ appetite for managed tenancy services. Competitive and regulatory risks are meaningful: incumbent classifieds and developer channels, data/verification quality, and local rental market fragmentation can limit margins. Market observers compare India’s proptech incumbents to global peers and established real estate developers as convergence between online platforms and offline property players accelerates.
