Do you remember organizing your books, stationery, and wardrobe before your first day of school when you think of childhood? Or do you still arrange everything in your room before you go to school because the anxiety of not having everything in its place boils every drop of blood inside you? Because I do!
I mean until high school, my wardrobe was always automated. Yes, I had a particular pair of sweatpants for Mondays, jogger pants on Tuesdays, jeans on Wednesdays, and so on. Come on, you would agree that for a student in 5th grade, that was quite a system!
Automation has been a big part of our lives ever since we were born. Who doesn’t love working more efficiently and saving a few additional minutes off their day? Automation, when done right, scratches the desire of saving time and working effectively in the most perfect way ever!
The same rule applies when it comes to social media marketing automation. If you are an active social media user, you may have once asked yourself, how do I automate my social media presence while maintaining contact with my audience?
In fact, if social media is your addiction, let us tell you that automation of your posts is destined for the massive growth of your account. If you’re an influencer, blogger, entrepreneur, or just someone with a public account having some following and fan base, then you are most probably pondering the question: “How do I get VIEWS?” Well, to get views, the real question you should be asking yourself is “how do I automate my social media presence?”
But don’t worry! We all are in this together. This is a question asked by many, and hence, this article will help you learn how one can automate their social media posts so that they can stay on top of Instagram's algorithm. Happy reading!
Your 4 Go-To Steps For Socia Media Automation
Building a brand and a following on social media can be accomplished by finding and disseminating excellent online content. This procedure is aided by automation in two ways: Whether you're present or not, it offers a way to post these updates at the most convenient times for your audience. Similarly, it gives you more time to find compelling stuff to share.
Understand when to automate!
Select the best automation tool for yourself, based on your needs.
Find your ideal posting window.
Create your own automation loop according to your followers.
Once you realize that automation and conversation are sides of the same coin, you can achieve your dream of having an effective, smooth and efficient process. Well, here are the first four phases of creating your comprehensive automation strategy:
Step 1: Understand When to Automate - Listen & Understand
Before you dive into your automation process, LISTEN and understand when to automate. Now, you may be wondering what listening means in this context.
Well, this is related to social listening and this is the process of monitoring what people are saying about you, your brand, or your company online. How can you take the next step without knowing what you want to do?
With automation tools, you may view brand mentions across all platforms in one place. You can also follow hashtags, themes, or keywords to see what's going on in your audience. Also one of the best parts is that you can use social media automation tools to track your rivals. What's the latest news? What are people talking about?
Nevertheless, answers to these questions above can help you decide on when to automate. A thorough study of the audience, market, and yourself can help you gain valuable insights and can help you provide analytics that perfectly aligns with your social media strategy.
Step 2: Choose the Best automation tool
Automation tools are designed to free up your time so you can communicate with your followers directly, hold genuine conversations, and plan out your posting schedule more effectively and happily.
With HubSpot's social media tool, you can focus more on your social engagements while saving time. Trust me when I say that using this software will make it simple to share material from your marketing strategies across all of your social media channels.
Also, you can manually publish your content directly to LinkedIn, Facebook, Instagram, or Twitter. By connecting your blog and social media accounts, your new blog content will be automatically shared as soon as it's published. How cool is that?
If you want any software to advise you on the ideal posting times and aid in the creation of a complex social media strategy, Hub Spot is for you!
Do you know that besides regular scheduling and report features like any other automation tool, Hootsuite offers content curation tools to assist you in creating and posting content? With its ‘best time to publish’ feature, you can post more high-quality content in less time. Wow!
For instance, you can arrange all of your content using a content library. Pre-approved posts enable you to save time by giving the team member in charge of scheduling content a selection of posts to choose from. How attracting!
Also, with Hootsuite extension, you can instantly post and share content when surfing or reading information. And by using hashtags or keywords to create a social listening stream, you can uncover interesting stuff to share right away.
BuzzSumo is one of the greatest automation tools to help you find the content that will make all your automation dreams come true!
If you're an influencer or a company, your team can come up with ideas, produce high-performing content, keep track of your progress, and find influencers to collaborate with using BuzzSumo's content discovery, content research, monitoring, and other influencer tools.
Additionally, BuzzSumo provides you with the best content examples and helps you identify the questions your audience is asking.
One of the major reasons why Zoho is so popular when it comes to automation tools is that Zoho has a lot of tricks up its sleeve, from flexible scheduling to visualizing your content flow.
Their monitoring dashboard, which features various listening columns so you can keep connected to anything pertinent, is something all users enjoy. Additionally, you are free to interact with your audience in real-time as often as you wish.
So what are you waiting for? if social listening is a major concern for you, you might want to try out some of Zoho's automated tools!
Before using these automated tools, remember that social media automation tools are not meant to be used in an unethical or dishonest manner. I mean don’t WRITE your social media posts using automation tools; instead, just use them for planning, reporting, and content ideas. I hope that makes sense, right?
Step 3: Find the ideal time to post
Imagine living with robots! Yes, with the help of the tools mentioned above, you can put all of your awesome ideas in a queue and space out your articles accordingly throughout the day or week. These well-spaced schedules automatically strike your audience at appropriate moments throughout the day. How cool!
However, sometimes you want to be very specific about when exactly is the best time to post. You constantly ask yourself questions like what time zone do most of my followers reside in? When do people click on and share my posts the most? When do I usually react to my follower's comments?
Well, don’t worry! With the aid of useful programs like SocialBro, Followerwonk, and Tweriod, these problems can be solved instantly. Basically, these sites examine your followers deeply enough to tell you what times of the day is your audience around and when they are highly engaged on social media, both with your content and with other users.
Step 4: Create your own system to stay in the loop with your followers
Do you know that one of the most important aspects of automating your social media posts is to constantly engage with your audience? The question is, how do we do that?
Well, one of the best ways is to create CHATBOTS. Chatbots can be used with platforms like Facebook Messenger to boost your marketing and streamline sales, provide customer support, and improve the overall customer experience.
You may, for instance, design automated or suggested responses to consumer queries or remarks. For example, your chatbot can answer instantly when a consumer asks about your business's hours.
No wonder talk of the town is that IT IS THE FUTURE! Chatbots can help you provide resources and inform clients that you will respond to them in a specific period of time. What really happens is that, ultimately, a social media chatbot assists users with minor difficulties while escalating more serious ones to a human. Woah!
What is Social Media Automation?
The most popular and asked question! What exactly is social media automation? Well, Social media marketing automation means using automated tools to maximize your social media efforts. In other words, it is a procedure you employ to streamline your social media marketing in the most effective way possible.
For instance, you can let social media automation tools plan and post content for you rather than doing it yourself. After all, you deserve to relax a little!
Why is Social Media Automation important?
When there is a tool that can handle all your work for you, why waste time on innumerable monotonous tasks? Why struggle to come up with ideas when they can be done instantly?
By streamlining processes, social media automation enables you to save time and achieve your social media marketing objectives more quickly and effectively.
How Much Does It Cost?
The cost of social media automation can range from being completely free to costing thousands of dollars per month. It all depends on your account, audience, and needs!
What Can You Automate?
You can automate everything from publishing dates to recycling content to photos and more, depending on the tools you choose. Some examples are data collection, Ads management, social commerce, and Social listening that was mentioned at the start of the article.
What Are Some Donts of Social Media Automation?
Along with some do’s, there are some dont’s of these tools. For example, don’t use spammy bots. They can harm your relationship with your audience in the long run. Also, they might get you into trouble with the social networks themselves.
Are you ready to use social media automation tools by following the steps above to increase your impressions massively?
When used correctly, social media automation can significantly increase the reach of your content without piling up extra work for you. It can help you put more energy into creating great content and engaging with customers while the tools do all the other work for you.
So what are you waiting for? Download any of the automation tools and take advantage of the data and insights it provides you. Get to know when is your audience active, when you should upload your next post, and what your audience wants to see.
Always remember that automation is among the best ways to obtain a lot of reach and exposure on your social media platforms be it Instagram, Twitter, or Facebook. Hopefully, this article answered all your questions. Have fun reading!